Alberto Andreu Journal published an article in Head (www.diarioresponsable.com) saying that no U.S. companies (I guess it refers only to the USA Excludes U.S. and Canada and Mexico) in the Dow Jones Sustainability Index (DJSI) and explaining the reasons for this. I was very surprised, as I imagine many. Is it possible that in the United States has not qualified the DJSI companies?
I immediately started doing research and I find that there are 55 U.S. companies in the DJSI for the 383 to December 2010. Where is the confusion? One explanation may be that it was analyzing the subset of superlíderes, which is not total DJSI, which is what has been spreading in the press.
remember in my previous article on sustainability indices posted on my blog ( http://www.cumpetere.blogspot.com/ ) and Responsible Journal, the DJSI is a measure of "best in class ", meaning that for each of the 19 sectors that the DJSI has decided to classify firms, we choose the best according to your selection criteria and one of them is called " superlíder ." Selecting "best in class " makes tobacco companies can enter, weapons, oil, etc. they are less likely to enter other sustainability indices. Additionally, and this is very important, this does not mean that the best of a more sustainable sector The fifth of another sector. No competing sectors. The DJSI are companies from all sectors as one of its objectives is to diversify, even at the expense of sustainability in the truest sense of the word.
los19 is true that among industry leaders there is no U.S. company (one company per sector). Telecommunications is Telefonica of Spain, not AT & T. Food and drink is Unilever, Coca Cola or Starbucks does not. BMW in automobiles is not Ford.
Maybe Starbucks is no more sustainable than Unilever (under the criteria of DJSI), but it can be more than many other superlíderes, for example, that the miner Xstrata, which Air France until BMW.
is true that Europe is leading the superlíderes. A leader in 12 of the 19 sectors (the other Americans like Canada and Mexico also have superlíderes).
But Coca Cola, Starbucks, Colgate-Palmolive, ConocoPhillips, Alcoa, Dow Chemical, Ford, General Electric, Microsoft, McDonald's, Pespico and so on up to 55 other U.S. companies are in the DJSI.
From there to say what the owner asked why no U.S. companies in the DJSI? There is a long way. There are.
If this is the confusion, the following discussion in the article by Alberto Andreu is not as relevant as the relative weights, philanthropy and the legal concept of "responsibility" have nothing to do with no "superlíderes."
However, I would like to comment briefly on some things:
• The American philanthropic tradition is in large part to the great fortunes have been made (beginning with Andrew Carnegie, David Rockefelller, Henry Ford and now continuing with Buffett Gates among others), to the great tradition of solidarity of the religious exiles who founded the country (and now their social works) and the deduction of contributions to income tax. This does not detract from the practical priority responsible companies. U.S. philanthropists are mostly individuals, not companies as if they are corporate foundations in Europe.
• It is true that United States takes the word "Responsibility" as a synonym for legal liability and to some extent the case against Nike in the nineties (to say things that were not true) a little frightened. But in any case the argument is reversed. This does not make U.S. companies are less responsible practices, quite the opposite, the fear of irresponsible demand makes them more responsible. What is certain is that it also makes them more careful when brag about it. What will happen to oil after the spill in the Gulf of Mexico? Need more responsible or less responsible for fear of lawsuits? If you can sue, you take care.
• DJSI name includes the word sustainability is not responsible and take care of it.
The truth is that there are 55 U.S. companies (and 8 in Canada) in the DJSI and many of them can be more sustainable than some of the superlíderes in other sectors. The DJSI does not measure positions across sectors.
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