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fishing Publication of the book: The Corporate Social Responsibility: Approaches to the crisis.

Carolina Foundation has just published the book I wrote: The Corporate Social Responsibility: Approaches to the crisis are Reflections from Third Conference Spain-Iberoamerica on Corporate Social Responsibility Companies with the same title, which I had the honor to lead and held in Mexico City from 20 to 21 October 2009.

You can download it in http://www.cumpetere.com/ or the site of the Carolina Foundation www.fundacioncarolina.es / en-US / publications / cuadernoscealci / Documents / CC% 20RSEMéxico.pdf

sorry if have received this notice from various sources.

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Are we confused?: CSR and social enterprises

I just read a couple of short articles that illustrate many of the problems facing those who want to promote responsible business practices. One, a proponent of business at the Base of the Pyramid, is working on trying to convince us that this is not CSR, which is a separate discipline. The other goes into a discussion about whether social enterprises can or should aspire to gain. Both cases illustrate because many companies have reason to be skeptical about CSR. If proponents argue among themselves, the companies can be confused.



In the first case, called Base of the Pyramid (BoP) Corporate Social Responsibility? He challenges that inclusive business in the BoP are part of CSR. Argues that " the base of the pyramid must be built on" private business "that exists when a company and its community partners are considered essential to each other for their identity and collective health and wellness and involves a deep interdependence in the company and the community develop and nurture a shared commitment to growth and long-term development of each of them. " also states that" the idea that relate the conceptualization of the base of the pyramid (Or even inclusive business) to CSR will result in a limitation on the development of people in poverty ", casting doubt that inclusive business are part of CSR. Let


both assertions. In the first statement the author argues for the privacy of inclusive business and a deep interdependence between them. If that were the case, would no longer take advantage of multiple opportunities to incorporate neglected sectors in the circle of trade, economic activity. The company can hardly afford intimacy with all related and established businesses or business unit, by definition, weaker that depend on it, not vice versa. Why restrict both the scope of operation? Why require much additional effort for the company?


The second assertion, the author argues that inclusive business relating to CSR, limits the development of people in poverty. Do not be so exclusive that their definition of inclusive business is the limited inclusion? It seems that CSR is guilty of failure to resolve poverty. It is true that the company is the responsibility of solving the problems of poverty, but it is also true that the company would want to operate in a market where everyone can participate, you should do everything in their power, within the framework of its business, to improve the lives of those less privileged segments and that can contribute to the development of the same company. If the goal of inclusive business was to solve poverty, can hardly be called hard business and be financially sustainable in the long term. If the business inclusive of the company have these poverty reduction targets, then the author is right, is not part of their practices responsible for the company, is part of his philanthropy, most likely short-lived. It would be a huge missed opportunity if we limit ourselves to inclusive businesses that meet these characteristics. This


t seems be aimed at creating a new discipline of "inclusive business", or BoP, CSR separate. With the balkanization of the subject, so that some win, we all lose. It is preferable to support each other, build a better society without divisions semantics. Inclusive business and BoP businesses are one of many responsible practices within a framework of CSR. (I invite the author of that article to post your response on my blog)


The second article is a review of the latest book by Muhammad Yunus, Building Social Business: The new kind of capitalitsm That SERVES Humanity's Most Pressing Needs "by Rodney Schwartz, published in the Stanford Social Innovation Review Fall 2010. The article's author criticizes lu Yunus for his narrow definition of what constitutes a social enterprise. Yunus is defined as a nonprofit company that aims to produce products and services for social purposes. His argument is that the opposition of Yunus-profit greatly limit the types of companies that qualify as social and therefore its ability to capture markets and donor support.


In a dispassionate analysis, the discussion seems irrelevant semantics. How to rate the company seems to be irrelevant, what matters is the contribution it makes to economic development. But it is more likely to survive if it makes profits to support its continuation. This is not your goal is only the achievement of benefits, much less market exploitation of the poor and uninformed. This can be progressively moving away from the social objective. But to pretend that only has social objectives, can be made dependent on donations from third parties, and limit their innovation and empowerment. If the undertaking has benefits always have the option of using them to donate or subsidize some products or services to segments with less ability to pay. If you do not get them, their livelihood is constantly at risk.


Yunus himself, referring the founder of the largest microfinance institution in India that made an issue of shares in the capital market, called it "a young competent has made the wrong decision to use microfinance to make money." The discussion should not be if you win money, it should be if he won responsibly provide its services with efficient intermediation margins, looking for sources of cheaper funds, educating customers about the proper use of credit, providing the products they need, contributing to its development, etc.


One company, by definition, must have as its first objective financial sustainability, otherwise you can not do much (and we're not talking philanthropy fund.) What should be avoided is that the lens is the only and ignore or crush other objectives of contributing to economic and social development.


Continuing with this theme, the next item will be With friends like that, who needs enemies?

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What to do with the "bad" law of forests in Cordoba? Epec

MF retake the Earth Update Digital Freedom after a time of reorganization and preparations for this anniversary to celebrate with some publications in our social networks and possibly even special guests beginning of our 20 years of existence ( and there will be a special post).

We've been talking about in our social networks (Facebook group or page on Facebook and Twitter both the institutional environment, as in the author of this note and editor of Digital Free Land ) on the negative effects of forest law Cordoba and powerful interests were played and were completed demonstrating the unique situation in that ruling, and some important part of the "opposition" voted together against the draft by all NGOs and previously agreed. This is like a double tragedy for the leadership of Cordova, who preferred not forward-looking "negotiate" with the most powerful: just seems that legislators (UCR, UPC, FCyS - Neighborhood) are more permeable to lobby ruralistas and defend the very great economic interests behind that thinking about the common good in the future of Cordoba and future generations.
After more than two years in which experts and civil society participated to develop a standard that meets national law known as "Bonasso" and the Nation Otor go two extensions to be put to the Province day, both the ruling and some of the supposed "opposition" speculated electorally with the vote of a certain sector of the field but did not think about the future and benefit the whole society and also leaving some doubt as to what or how much consisted of rural pressures.

Therefore, from the Environmental Forum of Cordova quickly sounded the alarm and spoke quickly: " * We strongly reject the contents of the 9814 Act, because it is unconstitutional for failing meet the minimum protection of forests established by the National Law 26,331. * warn that the 9814 Act is even a decline in the protection of forests with respect to the previous provincial standard in effect since 2005, the 9219 Act. * We support the courses of action initiated by the Zoning Commission Native Forests of the Province of Córdoba (COTBN) intended to declare this law unconstitutional recently enacted, said biologist Federico kopt, coordinates dor of the forum who

then we

reiterated and explained the reason for the rejection of the scope of this new law: "reject content strongly Act 9814, and that is unconstitutional for failing to comply with the minimum protection of forests established by the National Law 26,331, because, among other things, enable " sustainable use "in Category I or red (high maintenance) and generates the exception of areas can be removed in red and yellow if it is generated irrigated production infrastructure."
also added: "We warn even the 9814 Act is a step backwards in the protection of forests with respect to the standard previous provincial force since 2005, the 9219 Act , and which enables removal of native forests in certain places such as conservation category III or green, and where infrastructure exists or is generated for production under irrigation, while the standard prohibited directly above the total clearing throughout the province for a period of 10 years. If the nation accepts this standard, in addition to condemning the native forests of Córdoba, can multiply their bad example to be emulated in other jurisdictions. "
Finally, the last day of August, the committee of experts established by the Higher Council National University of Cordoba (UNC) handed to the rector, the report recommends that the house of higher learning sue the unconstitutionality of the forestry law passed by the provincial legislature. Among the reasons highlighted by the team of lawyers and environmental specialists, highlighting the possibility open for the standard to operate productively areas called "red", ie those that should have the highest conservation. "The law speaks of sustainable use of the red areas where installing an irrigation system. That completely contradicts what was stated in national legislation, "explained Marcelo Fitted Depth researcher and contributor to the Intergovernmental Panel on Climate Change (Nobel Peace Prize, 2007), who was also one of the four members of the committee of experts. For the specialist, not respecting the forests located on slopes greater than 5% and also contradicts the provincial law governing basics 10 nationwide.

Now we have to expect that the presentations made in court are resolved favorably and convicting the Province of Córdoba to make a new rule, can not hurt that the costs and expenses are deducted from the diets of those the vote. And that all civil society, institutions, NGO `s are also mobilized filing injunctions or judicial remedies are not available to apply to be declared unconstitutional and forced to issue a new standard.

For all this we believe that it remains relevant to note that it is very important to protect the few remaining forests in Cordoba, as has been the Province that more area of \u200b\u200bforest has been lost, and there is only l 5% nothing else!. Therefore, I invite you to share this note as each of the following in your networks to bring awareness to everyone in general, it is not a question of a group of environmental fanatics, but a serious matter that primarily affects the ordinary people more than any other.
For the serious

c ONSEQUENCES that deforestation will not only suffer the future generations, but also affects the present with droughts, floods and being a factor to climate change. That's why I recommend several media reports Tierra Libre Digital addressing deforestation in CBA, either for crops or mega real estate projects that devastate mountain forest . If you use Google Earth fijate Salsipuedes Area (just above the location that gives wrong but the satellite photos are very clear on deforestation graph), is striking the clearance and is one of the areas with most water like all the Sierras Chicas. That closes the loop between powerful businessman and provincial and municipal government, all agree in pursuit of "progress" as bulldozer treads everything in its path. It is really shocking to approve construction of apartment buildings Dinosaur Group in a small town like Salsipuedes. The great interest deforested and economic impact on the environment and landscape.

at this point is tired shown that you need a great plan for remediation of fires in the mountains both the water issue as it was crucial for the latest water crisis as for the recovery of mountain forests, but favoring the planting of native species. And how there is a direct relationship with the water crisis issue of forests and forestry in the basins of the rivers and mountain streams. Basis, although it has been slowly recovering Lake La Quebrada (still far from the landfill), and do not forget the images could be seen only in high season, so it is not happening all the time and do not live in permanent water crisis should reforest upland watersheds and other measures as experts point out (with all the photographic coverage and the respective analysis.) Ultimately
unfortunate what happened to the forest law of Cordoba. After all aside the main issue is that forests are protected in the interests of a few talks about the kind of leadership we have and the quality of our legislators who would have them pay the cost of this "tragedy."
While it is an issue that is constantly present in Tierra Libre Digital , and for World Environment Day had been trying to prepare a special compilation of our pr oduction related to the ecological theme and all of topical and the timeless content as the validity of each of the topics and specific issues that we have been addressing since the clearing or deforestation globally or in our mountains as to develop a mega real estate venture, as global warming and climate change brings daily impact of their daily influence on human activity, as in the picture you see a pile of stones accumulated, that is nothing more and nothing less than a reservation-park as Salsipuedes plats, the management Sergio Cornejo has become a mine for the extraction of aggregates in Villa Sol, Salsipuedes, next to the Estancia La Overa (see photo opposite).
This commemorative is held every year since the UN General Assembly in 1972 approved the creation of the United Nations Environment Programme (UNEP) conference in Stockholm, Sweden, whose theme was precisely the Environment. Issue that has become increasingly important to be today a major concern worldwide for their direct or indirect impact on human lives, the economy of the country and even the future of humanity. At present it is impossible to abstract from this issue that crosses all areas: socio-politico-economic and ideological, coming in many countries to gain strength through political movements and parties with parliamentary representation, little by little have sought to regulate the negative impact of many industries (chemical, petrochemical, agricultural, transportation and even recreation).

So we are not interested in this subject from one day to the other, but that is a fundamental part of the content we offer, we propose a new tour of some of the multimedia special reports addressing a problem from different sides that is of increasing importance. Again we invite you to share it with your friends and contacts by bit to help the necessary awareness of all and if you're part of an institution or NGOs to make submissions to the Court to annul this law.

More

Climate Change: Serious consequences of this and worse is forecast for the future comprehensive report warning of the real and concrete effects that we will suffer for not taking immediate measures, without being alarmist and multiple quotes from many different sources. In addition a set of movies, series and documentaries for free download ( 11 films and series at your fingertips, many of them not yet released or cable) .
Climate change and global warming: the deforestation, drought and the melting contains an exclusive video Greenpeace stunt double for this report and appears mainly as the glaciers have receded in our country as well of a comprehensive press review on the issue. Ideal for viewing in perspective with related notes about what happens at the national and provincial (in Cordoba), from increasing deforestation and land clearing throughout the country, the disturbing acelaramiento of climate change and its various consequences: drought affecting our agricultural production - livestock or melting icecaps and particularly the portion of Antarctica Argentina.
acute water crisis: a severe drought and a intende divismo exploiting the drama you Some people will do anything for their 15 minutes of fame, here a mayor exploiting the drama of his people to perpetuate it in the national memory as the locality in which the distribution of supposedly-water should be retained by the tremendous thirst of people, but inside we will see more than a simple press operation. You do not have waste! Moreover, a large photographic display graphics precisely the gravity of the situation in Salsipuedes and Rio Ceballos.
Salsipuedes: the controversial "Group Dinosaur" and the appropriate municipal approval thirsty people is the same that has no water or to the inhabitants but authorized the construction of a resort hotel and several apartment towers, tall buildings that clash with the identity of a small mountain village an impact not only on the landscape, and also clearing and "weeding" reaches about 170 ha . the most precious and dense native forest. The excuse the provincial permits but do not be fooled that the categorization city municipal code also settled. complementary Ideal for a work made by the Government especially for this favor employer to friend: For 4 km mad: The highway Córdoba - Salsipuedes
global warming , III future catastrophe Following the summit in Paris, where an intergovernmental panel of 2500 scientists from a hundred countries issued a dramatic diagnosis of global warming. The report predicts a temperature increase on Earth, causing severe heat waves, hurricanes, cyclones and sea level rise until the end of the century. It is estimated that climate change would be worse than expected because it predicts that the acceleration of deterioration would be such that would double the rate of warming with major hikes in temperature as 4.6 degrees Celsius, according to the most optimistic. The pessimists assume a higher increase, up to 6.4 degrees for the period.
today's environmental problems, catastrophes of the future II The daily carried Dad environment face a potential risk to human health around every corner, disasters of all kinds are appearing on the horizon, and worst forecasts are hovering around our environment, mainly because at present are not taking all necessary measures to curb the sharp deterioration of the environment that sustains us, and so the impact will have on our economy or even the survival of the species .
today's environmental problems, catastrophes in the future I Several studies showed traces of toxic pesticides in critical foods, and once again the agency comptroller not fulfilling its functions, since for SENASA's all good, though the power system between the inefficiency of the State and corporate irresponsibility, and other examples such as toxic contaminants into the reservoir of SENASA in Alta Cba - Cofico, plant or nuclear material in the same neighborhood Dioxitex.
Water on the mountains, sustainability and development The alarming by drought in the Sierras and the Grand CBA that has been repeated in recent years steadily. That missing palpable in streams or reservoirs is showing not only unwanted mail for tourism, but also and mainly for the future of the region, putting at serious risk the sustainability of growth in all the towns in the area which no provision have been experiencing unprecedented growth.
fires and the water problem in C ordoba In Argentina, the problem of desertification is serious. Our country has 75% of arid and semi-arid, very prone to human activity causing useless. The desert in Cba. is just around the corner. And some citizens and officials seem unaware that fires and clearcuts are jeopardizing our security combined water, the survival of the fragile mountain soil, and even the tourist profile of Cordoba. Currently there is only two percent of the original area occupied by the hilly forest.
irreparable tragedy of flora and fauna by wildfires in the Sierras Chicas much pain and desolation and tragedy leaves and balance the uncontrolled fires in our Sierras Chicas, more famous than ever by the flames that have consumed everything that made them unique: a large flora, fauna and all that still survived. Have clearly been insufficient resources available for fire fighting (both human and material) despite the fire tax charged and is intended for other purposes. The catastrophic situation of grave harm to the most precious heritage and is a fundamental part of the identifying feature of the Valley of the Sierras Chicas, without taking the deserved grief they deserve all those lives small wild animals die cruelly, rounded ends and in a horribly bloody, as a backdrop is one of the topics that might Hand of man accused in most of these fires to be the generator of misfortune, whether by action or negligence, malpractice accustomed to the task of dismantling human negligence or by simply adds the factor of urban developments that are gaining ground more and more to saws, and the government has no plan "remediation" for animals is only now outline one for the woods.
A report particularly essential: Animals in peril: the endangered species and the rights of apes A painful journey through some of the cruelties that human being is capable unfortunate image and a direct talk with the old lady who runs an international foundation that rescues the apes and tells about his friendship with one of nearly 70 years (slightly less than her). Complete the report several documentaries and fiction films, which includes some current and classic films of cinema.

Photos: Click to enlarge